DROOL was founded in 2020 by Director Freddie Powell and Executive Producer Genevieve Sheppard. Freddie spent his early career in advertising moving through the Wieden + Kennedy offices creating and overseeing the most lauded work in the network. Genevieve has produced long-form, short-form and in-between-form on both the production company and agency sides.

Anyone who’s met Freddie and Genevieve will attest that the thing they share in common is:

First - impossibly high standards. Second - an infectious energy. It's a pretty potent combination when it comes to executing ideas.

They established DROOL on the ethos BETTER not BIGGER; built from the ground up as  an antidote to traditional production models. Their purpose? To RAISE STANDARDS through CARE and JOY.

Highly adaptable with top teams all over the globe, DROOL is independently owned and serves no master other than the work. They are extremely selective over the work they engage with, choosing their projects like they choose their team - only the very best on the planet. And they go to the ends of the earth to push work to another level.